I’m an independent Principal Product Designer with over 20 years of experience. I’ve partnered with companies like Spotify and Automattic, designing products used by millions, and taken early-stage products from 0 to 1 at startups. I combine craft and strategy to create effortless digital experiences.
Based
Stockholm
Working
Worldwide
Clients
Spotify, Automattic & more
Expertise
0-to-1 products, craft, and strategy






